4 biggest myths about email marketing #wearenotsheep

Email marketing, as one of the oldest veterans of marketing, is undoubtedly still a tool used by most marketers today. And just because of how long it has enjoyed popularity, there are hundreds of different speculations and assumptions about how to optimize email. Of course, not all of this "advice" is true. So step out of line and don't be fooled.

1. Myth: Email marketing is an outdated and dead tool.

That emailing is obsolete? We've heard that before. But how is it in reality? Speculation is rife, but no one has confirmed it in the results. On the contrary. Research shows that up to 73% of marketers believe email marketing is the key to business growth. This is mainly because email marketing is overall cheaper and more reliable compared to other communication channels. 

2. Myth: The subject must be short

Does he have to? The length of the subject line doesn't actually affect the opening of the mail. Unless you're writing novels, of course. The most important thing is to engage. And whether you do that with three or seven words is entirely up to you. After the 2012 US presidential election, Obama's campaigners sent an email with the subject line "Hey".  It became the most successful subject line of any campaign ever, and that's because of its simplicity.

3. Myth: Email automation is expensive and time consuming.

Of course, nothing is free. And the word automation can be a little intimidating in itself. But if you're doing it right, your profits can increase exponentially. Automation can help you segment your subscribers in a simple way based on various aspects that can help you send the right message to the right audience, at the right time. If you search properly, you will find the perfect tools that are not too expensive ;) The beginning can be tricky, but you will see that once you get the hang of it, it will be a piece of cake.

4. Myth: Unsubscribing = disaster

Marketers like to brag about the number of subscribers, and some even list it on their website so we don't miss it in any way. It's the kind of boast that shows they're doing their job effectively. But if we happen to click that hated "unsubscribe" button, we feel we've failed somewhere along the way. But we can't approach it that way. It doesn't mean that our email is deficient.  But the subscriber simply wasn't as engaged in what we were offering. He wasn't the right potential customer, because he wouldn't have bought from us in the end anyway. So it's better to nurture a smaller group of people who are really interested.

In conclusion - as in any industry, there is a lot of bad advice and tips that some people get pulled down by. Be yourself, test what works for your customers and that's all that matters.