Discover the 5 best campaigns for your email marketing

Every day we try to come up with something new. Something imaginative. Something that's gonna wow our potential customers. Then it often happens that we forget the very basics.  What are our options? After all, you don't have to wrack your brain every day for the most original ideas, email can often work for you if you know how to do it. So let's go through some of the most basic email campaigns that shouldn't be missing from your repertoire!

Welcome email

You need to take care of your customers from the start, which is why welcome emails are a great way to introduce your business. You can state what you offer, share a personal story, common goals, etc. Welcome emails, or "welcome emails," can have a lasting impact on how many people will read your messages in the future. If you make the right first impression, you're sure to be pleased with your click-through rate, which will demonstrate excellent results. 


The newsletter itself is the most important campaign. This is where you really have to engage all your imagination and put your heart on the shoulders of your subscribers. You can introduce new products, services, projects, share information about events, take advantage of important days, etc. 

Discounts, coupons and special offers

Every now and then, you shouldn't forget the classics that people are all too familiar with. For example, you can offer a gift with purchase or free postage for loyal customers. Many people will appreciate this and will be happy to come back to you. People should get something extra for giving you their time and money. It will be such a nice incentive for them to come back to your business next time. 

Seasonal products and services

Some campaigns may only have the biggest impact at certain times of the year. Seasonal products and services hold a lot of potential, and it's up to you how you use it. Each season brings with it the opportunity to promote seasonal products, e.g. summer holiday gear, various holidays, gardening, etc. Think about what you can do to make this spring beautiful for your customers. 

Targeted emails

If you're doing your marketing right, you know how important segmentation is. Which is also one of the great strengths of marketing - the ability to divide individual markets into specific groups. Plus, with the right software, you can segment according to different criteria, helping you to target the right audience that's perfect for your business. 

Of course, there are other campaigns you can use to engage your customers, like shopping carts, but we wrote about those last time. Today we've taken a different approach, perhaps our main aim was to show you that personalised and automated emails are the future. They are an effective tool and a great help in acquiring customers, but also in maintaining good relationships with them.